"Dear Borders Customer,
As a reminder, on September 30, 2011 Barnes & Noble acquired the Borders customer list. The transferred personally identifiable information in the customer list includes customer e-mail addresses and purchase history. No credit card data was transferred. If you would like to opt out of having your customer data transferred, please go to www.bn.com/bordersby November 2, 2011."
Is it legal to sell/buy my personally identifiable information? Not to mention the ethical outlook of such transaction... What if I trusted Borders but don't like Barnes&Noble?
There is interesting detail which also characterizes high ethical level of the buyer: the transaction has been done almost a month ago, but the notification message has been sent just today - 2 business days before the due date they have set up for possible complaints! BTW - are there any regulations that would define such period?
I really appreciate the fact that my credit card information was not sold! I hope they could not do it even if they wanted to because I never stored it in this account, but now I am thinking... maybe they just mean history payment information with the cards that I was using for store purchases?
So who's next in line for my personal data? Can I buy it back?